On National Hamburger Day 2025, McDonald's celebrates its iconic sandwich with fresh ingredients, limited-time offers, and community-focused promotions designed to bring more fans into restaurants.
This guide outlines what to expect on the 2025 celebration, how the event differs from previous years, and how you can make the most of special menu additions and savings.
| Year | Event Date | Signature Offer | Promotion Channel |
|---|---|---|---|
| 2023 | May 28 | Buy One Get One Free Sandwiches | In-store & App |
| 2024 | May 28 | Free Fries with Any Burger | Delivery & Drive-thru |
| 2025 | May 28 | Buy One Get One Free Burgers & New Taste Twist | App, Online, In-store |
| 2026 | May 28 | TBD Sampling Upgrade | App & Local Stores |
Menu Innovations for 2025
New Signature Add-ons
For National Hamburger Day 2025, McDonald's introduces new toppings and limited-time sauces designed to refresh the classic patty experience.
Digital-Only Combos
App users can unlock combo deals that bundle burgers, fries, and drinks at reduced prices, emphasizing convenience and value.
Participation and Redemption Guide
How to Claim Offers
Redeem BOGO burgers through the McDonald's app, select in-store pickup, or present the offer via mobile at the register on May 28.
Store Availability
Most locations participate, but high-traffic venues may implement quantity limits or require advance app registration to manage demand.
Marketing and Brand Impact
Promotional Reach
National Hamburger Day campaigns target both loyal app members and occasional diners through social media, in-store signage, and localized digital ads.
Customer Engagement Metrics
Historically, the event drives substantial foot traffic and app downloads, helping McDonald's build data insights and encourage repeat visits.
Plan Your Visit on National Hamburger Day 2025
- Download the McDonald's app before May 28 to access BOGO deals quickly.
- Check store hours and estimated wait times via the app or website.
- Visit during off-peak windows, such as late morning or early afternoon.
- Use mobile payment and pickup options to reduce in-store time.
- Share the experience on social platforms to unlock additional digital rewards.
FAQ
Reader questions
Is the BOGO deal available at all locations on May 28, 2025?
Participation varies by store, but the majority of restaurants will honor the offer either in-store or via the app on National Hamburger Day.
Can I stack the BOGO burgers with other coupons or gift cards?
Yes, you can typically combine the BOGO burgers with gift card payments, but additional discounts may be excluded based on local policy.
Do the new taste twists contain common allergens like gluten or dairy? Some new toppings and sauces may contain allergens, so check the ingredient list in the app or ask staff before ordering. Can I place a large catering order using the National Hamburger Day promotion?
Catering orders usually follow separate rules, and this promotion may not apply, so contact your local restaurant for bulk inquiries.